Packaging - KAF Signature Flour Refresh
packaging / king arthur flour signature line refresh
signature flour bag refresh
BRAND: King Arthur Flour (now King Arthur Baking Company)
GOAL: Update the signature flour line
Collaborators: stakeholders included members of teams across the company — creative, marketing, research & development, merchandising
We had three main goals during this packaging refresh. First, to simplify the front of the bag for increased hierarchy to enable easy identification and understanding on shelf. Secondly, we wanted to add content regarding Flour IQ, protein content, and wheat type. Lastly, we looked to create consistency across the line.
