Packaging - KAF Labels
packaging / king arthur flour labels
labels
BRAND: King Arthur Flour (now King Arthur Baking Company)
GOAL: Update label packaging to create a cohesive line
Collaborators: stakeholders included members of teams across the company — creative, research & development, merchandising
We had three main goals during this packaging refresh. First, we created a sub-brand for the ingredients: The Baker’s Pantry. Secondly, we wanted to increase label hierarchy to enable easy identification and understanding on shelf. This was achieved by creating color groups to organize the ingredients: sweet, spices, flavors, and savory. Lastly, we looked to create consistency across the line.
