Packaging - Gorillaz 2D
packaging / gorillaz 2D
gorillaz 2D
BRAND: Superplastic
GOAL: Create packaging for the 2d vinyl figure
Collaborators: Gorillaz
The band Gorillaz reached out to Superplastic in 2019 to create their first vinyl collectible in a decade. As the lead designer, it was my responsibility to design packaging that would wow not only the client but also their fan base. Vinyl collectors are notorious for saving packaging, and with that in mind, we attempted to make packaging that felt as luxe and collectible as the figure. By gaining inspiration from the style and feel of the album Gorillaz were preparing to release, we created a box that was successful for the client and their fans.