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SCAD | COCA-COLA COLLABORATION

HONEST TEA REDESIGN

In my final quarter at SCAD, I participated in a collaborative class with Coca-Cola. I was paired with an industrial design student (Santiago Acevedo) and we were tasked with redesigning and repackaging HonestTea. We created three new family types - the first was the "safest", the second (our favorite) was more of a departure from what they have designed in the past, and the third was way out in left field. Out of nine groups, our's was the only team to use illustrations of fruit instead of photographic images. In the end, HonestTea ended up going with an agency's redesign instead of any of our designs - it's still a bit of a sore subject.